What is Cararth?

India's first no‑paid‑listings used‑car search engine

Our radical promise: No car listing can buy its way to the top. Every search result you see is ranked by relevance, freshness, and verification—not advertising spend.
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Why we exist

India's used car market is broken. Buyers struggle to find honest listings buried under paid promotions. Small dealers can't compete with big players who buy top spots. Individual sellers are invisible unless they pay for "featured" placement.

Cararth refuses to participate in this pay-to-win game. We're building a trust-first marketplace where visibility is earned through data quality, not budget. Our AI verification technology ensures every listing meets authenticity standards before appearing in search results.

Our mission

To create the most trusted layer for used‑car discovery in India where search results are fair, unbiased, and genuinely helpful to buyers and sellers alike.

Our vision

A marketplace where buyers find the most relevant car without worrying about who paid for visibility—and sellers compete on quality, not marketing budgets.

What we stand for

Transparency over promotion Every decision is data‑driven and auditable. No hidden algorithms or mysterious "boosts."
Information over influence We prioritize accurate information over marketing influence. Facts win over ads.
Fair discovery Sellers compete on product quality, not ad spend. Small dealers and individual owners get equal visibility.
User-first ethics Product decisions are made to protect buyer interests, not maximize ad revenue.

Ready to experience fair car search?

Start browsing verified listings in Hyderabad or list your own car for free.

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How we build trust

Transparency requires technology. Our verification system combines multiple AI models and data sources to ensure listing authenticity:

Learn more about our AI verification process and how we protect buyers from fraudulent listings.

How we'll scale

We're starting in Hyderabad and expanding PAN‑India with a phased approach:

Phase 1 — Hyderabad launch (now): Core search, AI verification, dealer onboarding, and city landing pages. Building trust with early adopters.

Phase 2 — 3–6 months: PAN‑India city rollouts starting with Mumbai, Delhi, Bangalore. Brand‑in‑city pages and dealer activation workflows.

Phase 3 — 6–12 months: Partner API for inventory syndication, standardized listing import/export, and dealer reputation systems.

Phase 4 — 12+ months: Advanced features including EV battery health indicators, lease/finance integrations, and AI negotiation assistants.

Why our business model matters

Most car marketplaces make money from paid listings, creating a fundamental conflict: they earn more when sellers pay for visibility, not when buyers find the right car. This model incentivizes promoting listings that generate revenue over listings that match buyer needs.

Cararth's revenue comes from optional value-added services that help sellers without distorting search results: verification badges, enhanced analytics, and lead quality tools. We'll never sell ranking positions.

Our success depends on user trust, not advertiser budgets. When you find the right car faster, we've done our job.